Women dressed in bikinis, swimsuits, lingerie and other scantily clad clothing are serving up coffee at Baristas Coffee Company, a coffee shop headquartered in the Seattle, Washington area.
Baristas Coffee Company stock trades over-the-counter under the ticker symbol BCCI. Its stock is a penny stock currently trading at .02 cents per share and has a market cap of around $10 million.
The company runs a small chain of drive-thru espresso stands and patios where women dressed in skimpy outfitted clothing serve up coffee.
The small coffee shops features female servers in sexy costumes. CEO Barry Henthorn said baristas wear a variety of costumes, including nurses, cheerleaders and bumblebees.
“It won’t be anything you wouldn’t see on NFL Sundays,” he said, referring to National Football League cheerleaders.
The Seattle company’s business model is the coffee-shop equivalent to Hooters featuring scantily clad, attractive young waitresses. The company must compete against Starbucks and other local coffee shops.
The company currently operates 11 stores: six in Washington, one in Texas, one in Florida, two in Montana and one in Arizona, with more on the way.
Baristas Coffee Company Financials
Unlike many penny stocks, BCCI is profitable. The company did about $1 million in sales in 2011, pre-expansion. For the past three quarters of 2012, Baristas Coffee has generated about $1.07 million in revenue and earned $312,000 on that $1.07 million in sales.
Coffee is a high-margin business and their business model of drive-thru and patio service is low-cost, which has helped their profits. Or perhaps the biggest reason Baristas Coffee is relatively successful, could be likely due to their marketing, where women dressed in scantily clad clothing brings in customers, especially men!
Baristas Coffee Company (BCCI) Stock
Although Baristas Coffee Company has grown and done well, the stock hasn’t done so well. BCCI’s stock has traded as high as 0.13 cents the past year and shares have since down trended to 0.02 cents.
BCCI was also promoted back in January by a stock promoter, perhaps to buck the down trend, but the promotion didn’t really have much of effect on the share price.
Perhaps BCCI will reverse its downtrend soon as the company continues to report improvements in its business and the company continues to grow and expand.